Integrated Digital Marketing

MODE

Blended

course duration

30 Hrs Live Training +
15 Hrs Soft-Skills Training

start date

14 Dec

EMI

6 & 12 Months

*0% Interest

Certifications

Google Adwards and Google Analytics

PROGRAM OVERVIEW

Industry Based Projects

Top-Rated Instructors

Guaranteed Internship

Case Studies

Self Assessment Quizzes

Google Adwards and Google Analytics Certified

Placement Assistance

INDUSTRY STATS

1000+

Registered Learners

INR 6 LPA

Highest Salary Offered

INR 2.65 LPA

Average Salary

50+

Hiring Partners

20+

Industry Experts

Why Integrated Digital Marketing ?

Digital Marketing as a field is rapidly emerging. As per the stats, the growth of India’s digital advertising industry is now at 33.5%. By 2021, the number of internet users in India is estimated to reach 601 million. Thereby, the number of users in India is growing at a very fast pace at 38%. Thus, this domain will be the foundation for growing career opportunities. As per the stats, the Indian digital industry will produce more than 20 lakhs jobs and is likely to grow at an average of 14% annually. Digital services are accessed by almost 220 million users through their smartphones. 

Tools Covered

Certificate

After successfully finishing the Integrated Digital marketing course, Cognitio will provide you with an industry-recognized course achievement certification that has lifelong legality. Students should be able to illustrate the theories learned in the classes in the form of assessments given by the Instructor. Certification of the completion of the course will be provided to enrolled students only after a proper evaluation process.

COurse overview

Skills Acquired:

  • Basics to Digital Marketing
  • What is SEO & working of Search Engines

Assessment:

  • MCQs to evaluate student’s performance

Skills Acquired:

  • On-Page Optimization
  • Keyword research & Analysis with tools
  • Off-Page Optimization

Assessment:

  • MCQs to evaluate student’s performance

Skills Acquired:

  • Using Google Search Console
  • SEO Audit with Screaming Frog tool

Assessment:

  • MCQs to evaluate student’s performance

   Skills Acquired:

  • Setting Up the Google Adwords Platform
  • Choosing of right Campaign Objective
  • Creating Search Ads & Ad Extensions
  • Understanding Google Merchandize Account & Creating product listing ads

Assessment:

  • MCQs to evaluate student’s performance
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads – Measurement certification
  • Google Ads Video Certification
  • Shoppings Ads certification
  • Google Ads Apps Certification

Skills Acquired:

  • Facebook Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Social Media Calendar 

Assessment:

  • MCQs to evaluate student’s performance

Skills Acquired:

  • Setting Up of Google Analytics Account
  • Use of GA & UA
  • Working on Google Analytics Platform
  • Placing of Tracking Code & Creating Conversion Goals
  • Reading & Analyzing the Data

Assessment:

  • MCQs to evaluate student’s performance
  • Google Analytics Individual Qualification Exam
  • Google Analytics for Beginners
  • Advanced Google Analytics

Skills Acquired:

  • Introduction to Content Marketing
  • Understanding AIDA Model
  • Understanding different content formats
  • Creating Buyer Personas
  • Creating Content calendar
  • Working on tools for an effective content

Assessment:

  • MCQs to evaluate student’s performance
  • Hubspot’s Inbound Marketing Certification

Skills Acquired:

  • Types of Emails & Working on Email Marketing Tools
  • Planning of a Drip Email Marketing campaign
  • Understanding Opt-in email concept
  • Types of Mobile Marketing
  • App Store Optimization & Tools to monitor ASO
  • Location-Based Targeting

Assessment:

  • MCQs to evaluate student’s performance

Skills Acquired:

  • Introduction to ORM & Reputation Making
  • ORM: Negative to Neutral
  • Learn the protocols of Crisis Management
  • Exposure to tools like – Google Alerts, Konnect Insights & BuzzSumo

Assessment:

  • MCQs to evaluate student’s performance

Skills Acquired:

  • Certifications of Google Adwords & Google Analytics
  • Certification of completion of the course

Assessment:

  • MCQs to evaluate student’s performance
  • Assignments

Skills Acquired:

  • Introduction to Soft-Skills
  • Communication skills
  • Resume building
  • Digital Profile creation
  • Planning and Time Management
  • Interview Preparation
  • Communication with Consumer

Assessment:

  • MCQs to evaluate student’s performance

Are You Ready To Start?

*As per the offers from card and banks

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