INTRODUCTION TO PROGRAMMATIC ADVERTISING

MODE

ONLINE

COURSE DURATION

2 MONTHS

start date

To Be Announced

EMI

3-6 MONTHS*

PROGRAM OVERVIEW

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INDUSTRY STATS

1000+

Registered Learners

INR 73 LPA

Highest Salary Offered

50%

Average Salary Hike

300+

Hiring Partners

700+

Industry Experts

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WHY programmatic advertising?

Programmatic buying is everywhere, as per some study In 2018, programmatic advertising accounted for 61.2 percent of digital display advertising spending worldwide, up from 10.4 percent in 2012. In 2021, the share was expected to increase to 72 percent.

In 2020 programmatic advertising was a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. An industry of this size, with such explosive growth, requires a lot of work by many different companies. It also requires a complex system that results in benefits for all parties

Tools Covered

Certificate

After successfully finishing the Introduction to Programmatic Advertising course, Cognitio will provide you with an industry-recognized course achievement certification that has lifelong legality.

Students should be able to illustrate the theories learned in the classes in the form of assessments given by the Instructor.

Certification of the completion of the course will be provided to enrolled students only after a proper evaluation process.(Certificates are subject to change as per the Universities opted by students)

COurse overview

  • What is Programmatic Advertising?
  • Which Marketing Objectives you can Achieve?
  • Advertiser, Agency & Publisher
  • Ad Network & Ad Exchange
  • Demand-Side Platform (DSP)
  • Supply-Side Platform (SSP)
  • Ad Server
  • Data-Management Platform (DMP)
  • Ad Fraud Detection & Protection Platform
  • Creative Management Platform (CMP)
  • Real-Time Bidding
  • Open Auction
  • Private Auction
  • Programmatic Direct
  • Preferred Deal
  • Guaranteed Deal
  • Programmatic Display Ads
  • Programmatic Video Ads
  • Programmatic Native Ads
  • Programmatic TV Ads
  • Programmatic Audio Ads
  • Programmatic DOOH Ads
  • Prospecting Tactics
  • Remarketing Tactics
  • Media Planning
  • Ad Operations

Are You Ready To Start?

*As per the offers from card and banks

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